Client Win-Back Program Checklist
Lastly, don’t forget about Automated Campaigns which enable you to ensure that no existing client is forgotten or left unnurtured! As we have said repeatedly, automation doesn’t mean that you forget about the power of personal outreach; rather, automations can help supplement the process of maintaining consistent engagement with your clients.
When conducting win-back campaigns, you will want to look for a few things:
#1 Who are the campaigns coming from
#2 Did you personalize the copy of the emails and the templates to speak to your brand and ensure they are authentic
# 3 Are you offering a welcome back or returning client special (Pro Tip – give the offer an expiration date to create a sense of urgency)
Remember, your existing clients Know You, Like You and Trust You so you aren’t starting at the Awareness stage of the sales funnel, but you do need to remind them of how incredible they feel being a part of your community so that they are willing to commit to making visits to your studio a part of their new daily routine.
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Enjoy the video!