Over 80K Monthly Readers Issue #7 of Fitness Business Insider Digital Magazine is Now Available! READ NOW

Catalina Zbar


Improve your Email Marketing Campaigns for Long-term Gain

Email marketing is the most cost-efficient way to attract, grow, and retain your client base. Common mistakes that can hinder success include: putting too much information into one email, forgetting a clear call-to-action, and inadequate follow up. By implementing the following three strategies, you can avoid common pitfalls that can hinder their success. 

1. Be Brief

The best way to attract your client’s attention is to get right to the point. Provide value to your clients in a clear, concise way, so that they don’t have to skim through lots of text to try to figure it out (because they won’t!). They’ll appreciate your communication style and know what to expect when they see you in their inbox. 

2. Include a Clear Call-To-Action (CTA)

Every email you send should have a purpose. For example, if you’re sending the client a reminder to continue coming to class, your CTA most stated clearly with a link to “Book My Next Class”. Make clear to the client what you want them to do, and engagement will increase. 

3. Adequate Follow Up 

Forgetting to follow up on an e-mail is a very unfortunate mistake. Don’t be afraid to remind clients of your previous e-mail (if they didn’t act on it). Circling back to check in on them will be effective and make you look like you’re on top of it.

Communicating with the various clients in your community can feel overwhelming. Starting with a clear objective, designing a strategy around that goal and keeping things brief but personal, will create a sense of order and purpose in your communication. The end result will be clients who feel more connected to your brand, which makes email marketing a worthy pursuit!

Catalina Zbar



Your email address will not be published. Required fields are marked *

Fitness Business Insider magazine was created to support you, our valued fitness business owners, at all stages of your entrepreneurial journey. This endeavor is dedicated to sharing teachings from start-up visionaries and a network of expert business leaders and entrepreneurs who are focused exclusively on providing inspiration, education, and tools for your success. Evolution and education are imperative during this highly competitive, post-pandemic rebuild. We strive to support you, the movers and shapers at the frontline of our industry. Let us help you build back better and stronger!

Len Fridman, WellnessLiving Co-Founder & CEO

Evolve your mindset, your team, your customers, and the people you serve. Join our mailing list and be the first to know about all the latest fitness business strategies and tools, events, trends and more!? Please fill out your details and we will keep you updated with our newsletter and share our latest blog articles!